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Armenia is an open air museum, where you can walk through time and experience living history.

​An Open Air Museum

Armenia is a land of mysticism that will capture your imagination.​ It is an open air museum, where you can walk through time and experience living history. It is a land of enchantment, with untouched awe-inspiring nature, and seven climate zones, each offering a different topography. Each city is a museum in and of itself, with ancient relics, old and new architecture, churches dating back thousands of years, and heritage and culture that fuse the past with the present.

Connecting East to West

​Armenia – A modern country connecting East to West with an ancient history spanning across thousands of years. ​It is a land rich with cultural heritage and traditions that have evolved to fit the modern age and are still celebrated today. 

The Great Outdoors

Armenia has an astounding array of landscapes within its borders, including seven geographic zones, from deserts and semi-deserts to alpine and subalpine meadows. Armenia can kick up your adrenaline with steep routes and off-road riding along its valleys. It can also be a place of relaxation with mountain resorts and therapeutic spas.

When in Yerevan

Once in the capital, Armenia becomes your favourite refreshment with a splash of vibrant nightlife, live music, art, cafes and jazz clubs that jam until dawn. In the streets you will find works of the best artists in the modern world – from massive sculptures in parks to the brilliant creations of contemporary painters, ceramists and jewelers at flea markets. 

A Place of Meditation

​Standing under arches and domes that inspired Leonardo da Vinci, church chants fill the air and echo a melody that calms the soul. The notes you hear being sung were also heard by Mesrop Mashtots, who in his inspiration created the Armenian alphabet.

Mouth-watering Flavours

Whether in gourmet restaurants or authentic rural homes, Armenian hospitality and its rich cuisine and bountiful harvest will always welcome you to the table. Lavash freshly baked in a fiery tonir will fill your belly, while the coffee brewed on hot sand will fill your heart. The country will also wrap you up in the vine of Areni Noir – a local grape variety first planted by Noah after the Biblical Flood. The spirit culture flows through Armenia from cozy wineries in Yerevan to the most ancient “wine factory” in a terroir cave of Vayots Dzor over 6100 years old. Let us not forget the cellars of the Cognac factory. Parting with its fragrant walls is more difficult than climbing Mount Ararat. 

Meeting Locals 

Armenia is all about interesting people and racy local humor. It is a country of unforgettable experiences with hospitable people that will always have you coming back for more. 

ARMENIA IN THE MEDIA