Armenia to Showcase its Tourism Potential at ITB Berlin 2025

February 2025 – Armenia proudly announces the country’s participation in ITB Berlin 2025, the world’s leading travel trade show, taking place from March 4 to 6, 2025, in Berlin. Armenia will be represented at Hall 11.2, Stand #102, where it will present its rich cultural heritage, breathtaking landscapes, and diverse tourism offerings to global travel professionals.

As the official organizer of Armenia’s stand, the Tourism Committee of Armenia aims to highlight the country’s unique travel experiences, ranging from historical and cultural tourism to adventure, ecotourism, wellness, gastronomy and wine. A delegation of Armenian tour operators, travel agencies, and hospitality professionals will join the event to establish international partnerships and promote Armenia as a must-visit destination.

“ITB Berlin is a key platform for Armenia to showcase its dynamic tourism sector and engage with key players in the global travel industry,” said Lusine Gevorgyan, Chairman of the Tourism Committee of Armenia. “We invite visitors to explore Armenia’s rich history, warm hospitality, and exceptional tourism experiences.”

Armenia’s participation in ITB Berlin 2025 is part of a broader strategy to promote tourism, build partnerships, attract new markets, and increase inbound travel. The Tourism Committee of Armenia encourages travel professionals, media representatives, and potential partners to visit the Armenian stand and explore collaboration opportunities.

Discover Armenia at Hall 11.2, Stand #102.