Armenia to Participate in FITUR 2026

Armenia is pleased to announce its participation in FITUR (Feria Internacional de Turismo), one of the world’s leading international tourism exhibitions, taking place in Madrid from January 21 to 25, 2026.

Armenia’s presence at FITUR reflects its continued commitment to promoting the country as an attractive, innovative, and diverse travel destination. This year, Armenia will be represented by the Tourism Committee of Armenia at stand 4C16, alongside eight Armenian tourism companies, highlighting a broad range of travel experiences and services available to international markets.

The Armenian stand will showcase the country’s rich cultural heritage, exilarating adventures, delicious gastronomy, and growing tourism offerings. A dedicated cultural program will also be featured as part of the stand, offering visitors an immersive glimpse into Armenia’s traditions - details will be announced closer to the event.

In addition to its physical presence at FITUR, Armenia will also be featured on the FITUR Tech platform, highlighting the country’s collaboration with artificial intelligence solutions. This participation underscores Armenia’s focus on innovation and digital transformation in tourism.

“FITUR is an exceptional opportunity for Armenia to share the richness of our culture, the diversity of our travel experiences, and the warmth of Armenian hospitality with a global audience,” said Lusine Gevorgyan, Chairperson of the Tourism Committee of Armenia. “We look forward to strengthening international partnerships and inspiring more travelers to discover Armenia.”

Through meetings with international tour operators, technology partners, media, and investors, Armenia aims to strengthen existing partnerships, establish new collaborations, and increase its visibility in key source markets.

Armenia’s participation in FITUR 2026 highlights the country as a must-visit destination, offering travelers authentic experiences that combine culture, adventure, and hospitality