Armenia Sets Its Sights on the Spanish Tourism Market with Tourism Roadshows in 2024 (English)

25 September 2024 – The Tourism Committee of the Republic of Armenia is proud to announce its upcoming tourism roadshows, scheduled for October 1, 2024, in Barcelona and October 2, 2024, in Madrid. These dynamic events are part of Armenia’s strategic efforts to position itself as a highly attractive destination for international tourists, with a key emphasis on engaging the Spanish market.

Organized by the Tourism Committee under the Ministry of Economy of the Republic of Armenia, the roadshows will see the participation of seven prominent Armenian tourism companies. The primary objective is to showcase Armenia’s rich tourism offerings and foster fruitful business partnerships through B2B meetings with Spanish tourism professionals. The discussions will focus on exploring mutual opportunities for collaboration, with a view to increasing the number of Spanish tourists visiting Armenia and establishing Spain as a vital market for the continued growth of Armenia’s tourism sector.

Commenting on the significance of the initiative, Susanna Hakobyan, Acting Head of the Tourism Committee of the Republic of Armenia, stated: “We are thrilled to showcase Armenia as a vibrant, must-visit destination for international travelers. These roadshows offer a valuable opportunity to connect directly with travel industry professionals and media in key markets, allowing us to present Armenia’s rich cultural heritage, breathtaking landscapes, and diverse offerings. By fostering direct engagement, we can build stronger relationships and raise awareness of Armenia as a top destination. Spain is a growing market for us, and we believe this initiative will strengthen tourism ties between our two nations. Our goal is to position Armenia as a welcoming, unforgettable destination for Spanish visitors, offering them an authentic and enriching travel experience.”

The roadshows will offer an exciting presentation of Armenia's tourism potential, highlighting its fascinating history, vibrant culture, exquisite cuisine and wines, thrilling adventures, and breathtaking nature. Additionally, a cultural reception will be held, where participants will have the opportunity to enjoy premium Armenian wines and live traditional music. As part of the event, an exciting raffle will be held, offering vouchers for various tourism experiences in Armenia, giving Spanish attendees the chance to create lasting memories in the country.

The tourism roadshows in Spain are a key component of Armenia’s broader strategy to expand its footprint in the European tourism landscape, promoting the country as a must-visit destination for travelers seeking authentic cultural experiences, breathtaking natural beauty, and historical depth.